Social Research Glossary

 

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Citation reference: Harvey, L., 2012-17, Social Research Glossary, Quality Research International, http://www.qualityresearchinternational.com/socialresearch/

This is a dynamic glossary and the author would welcome any e-mail suggestions for additions or amendments. Page updated 2 January, 2017 , © Lee Harvey 2012–2017.

 

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Decoding


core definition

Decoding refers to the unravelling of a message.


explanatory context

The term is mainly used in conjunction with semiological analysis.


analytical review

Chandler (2011) states:

In the context of semiotics, 'decoding' involves not simply basic recognition and comprehension of what a text 'says' but also the interpretation and evaluation of its meaning with reference to relevant codes.


associated issues

 


related areas

See also

semiology

Researching the Real World Section 5


Sources

Chandler, D., 2011, Semiotics for Beginners: Encoding/decoding, last updated 10 November 2011, available at http://users.aber.ac.uk/dgc/Documents/S4B/sem08c.html , accessed 21 January 2013, page not available 17 December 2016.


copyright Lee Harvey 2012–2017


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